An events event

Eventbrite did a survey of event organisers recently. I like surveys, so filled it in out of curiousity mainly. Ok, we do organise quite a few events with Club Soda so I did have genuine responses to offer to the survey.

The survey results are now out, there was also a big event at the Methodist Central Hall one morning last week to announce them. The report findings aren’t that relevant to me or Club Soda, as the responses and focus is more on much bigger things than what I’m involved in organising. But the panel discussion at the event had some interesting nuggets. Such as that not many people think SEO is among the most important event marketing tools for them, when it really should be, at least according to Eventbrite. Apparently they pay a lot of attention to the way their event pages look like to search engines.

Some other points that we’ve also come across were confirmed. For example that email is still the most important method of communication, and that 50% is a good rule of thumb when you try to estimate the drop-out rate between people signing up for events and those actually turning up (for free events at least, paid-for are not quite that bad of course).

And buzzwords that got mentioned enough times for me to wrote them down were: Content! Experiences! Storytelling! Community! User experience! Similarly, “learning from selfies” is a thing: according to one panelist a good aim for an event organiser is to “create selfie opportunities”.

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