A start-up day job

I’m currently working more or less full-time for an exciting start-up company called Club Soda. The business aims to help people to change their drinking (of alcohol), whether they want to cut down, stop for a bit, or quit. Our v1 website went live just a couple of weeks ago, so it is all still very early stages, but there are some interesting behaviour change tools and techniques already on the site, with more to come over time.

My job title as “Behavioural economist” is a bit misleading in some ways, as I do a lot more than just behavioural stuff at the moment. But we have exciting plans to get more into developing and evaluating various methods of helping people change their drinking behaviours. I will keep sharing more of this here as well as it happens.


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